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CIRCULAR NETWORKING
Topics of the module
Networking with stakeholders for the generation of Value Proposition
+
Identifying the stakeholders
Local Economic Development (LED)
Identifying social stakeholders
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Finding the Key Players
Stakeholder analysis
Social networking
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Online social networking
Communicating the circular message
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Communication strategy
Storytelling
Exercises
Reflective questions
Useful resources
References
Exercises
Exercise: Drag & Drop
Match the stakeholders to the roles in the RASCI model.
C
S
I
R
A
Owner
Production manager
Local government official
Customer
Production worker
Verify
Exercise: Drag & Drop
Pair the Stakeholders according to their Power/Interest score with the policy you as a business should have towards them.
Keep informed
Monitor
Keep satisfied
Manage closely
Low power, low interest:
Low power, high interest:
High power, low interest:
High power, high interest:
Verify
Exercise: Drag & Drop
How channel of communication would to choose for these types of stakeholders.
Suppliers
Government officials
Customers
Trade organizations
Competitors
Direct communication: Conventions, Meetings, Calls (email)
Marketing: Social media, Flyiers, Ads, Articles
Verify
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