As the circular economy emerges from the margins to the mainstream, companies across industries are beginning to implement circular business models, products, and services. But this transformational approach, from linear to circular, is still in the nascent stage and most customers, even the most sustainability-savvy, are not yet familiar with the concept. They often mistakenly see circularity akin to "recycling 2.0."
Accordingly, companies must be more creative, clear and careful in messaging circularity to engage customers.
How does a company communicate its circular economy message? First, it develops a communications strategy.
The circular economy message needs to be strategically communicated both internally and externally. Messages can be communicated through the same channels used for corporate social responsibility and sustainability or can utilize any number of external communication channels that are focused exclusively on the circular economy.
One of the many tools to use in order to build up a business’s communication strategy could be the one based on the Business Model Canvas.
Accordingly, companies must be more creative, clear and careful in messaging circularity to engage customers.
How does a company communicate its circular economy message? First, it develops a communications strategy.
The circular economy message needs to be strategically communicated both internally and externally. Messages can be communicated through the same channels used for corporate social responsibility and sustainability or can utilize any number of external communication channels that are focused exclusively on the circular economy.
One of the many tools to use in order to build up a business’s communication strategy could be the one based on the Business Model Canvas.
The above model focuses mainly on external communication but can also be used well to think through the internal communication strategy.
