Topics of the module

Online social networking

There are various ways in which to network. The recurring question is whether online and in-person networking is equally effective and interchangeable. The combination of the two will probably work most effectively for the majority of businesses.

Online social networking involves the development and maintenance of personal and business relationships using technology. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram. Social networking has become a significant base for marketers seeking to engage customers, as well as for increasing brand recognition and encouraging brand loyalty. Since this makes a company more accessible to new customers and more recognizable for existing customers, social media marketing helps promote a brand’s voice and content.

Despite some stiff competition, Facebook remains the largest and most popular social network, with 2.8 billion people using the platform on a monthly basis, as of Dec 31, 2020. It was followed, in order of popularity, by Instagram, Facebook Messenger, Twitter, and Pinterest..There are disadvantages related to social media, including the spread of misinformation and the high cost of using and maintaining social network profiles.

The constantly evolving nature of social networking makes it challenging to keep up with changes, and influences a company’s marketing success rate.

As a Circular Local Business it is very important to be selective with your social media marketing. Find out where your key market is, and try to be as precise as possible when targeting it. Since the key customer segments will probably share some common interests, it might be a good idea to target your marketing campaigns to groups where these interests are promoted.
Como Negocio Local Circular es muy importante ser selectivo con tu marketing en redessociales. Averigüe dónde está su mercado clave y trate de ser lo más preciso posible al dirigirse a él. Dado que los segmentos clave de clientes probablemente compartirán algunos intereses comunes, podría ser una buena idea dirigir sus campañas de marketing a grupos dondesepromueven estos intereses.
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This project (project no: 2019-1-SE01-KA204-060527) has been funded with support from the European Commission.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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