Topics of the module

Finding the Key Players

High power or high interest stakeholders are Key Players. Low power or low interest stakeholders are less important.


source: BRT Planning Guide, Stakeholder map that looks at both the influence/power and the interest of stakeholders


Once the stakholders are categorized in this way, the map can be used to determine strategies for dealing with each category.

The interests of stakeholders need to be aligned to the company’s business model and goals so we can make our business model more socially consolidated and our company’s goals easier to be reached and maintained.


source: BRT Planning Guide, Stakeholder map that describes each type of stakeholder by both the influence/power and the interest 

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This project (project no: 2019-1-SE01-KA204-060527) has been funded with support from the European Commission.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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