When you go circular or at least begin to implement some circular aspects to your business, you will need the new circular Building Blocks in the CBMC. You need them to accurately model and plan for the positive benefits that are likely to come out of your ReSOLVE projects.
The Planet Value and Social Value are not just nice boxes to put your feel-good effects of being circular in. They are an important part of your Value Proposition. Your products will have a whole different aspect to them if they are made with circular resources and that can be translated directly into cold hard cash if you can find the right way to market them, and find a customer base that demands these features in a product.
Another way of telling customers that you are a circular business is by having some sort of Take Back System. It can be anything from reusing bottles and packaging, to a rent/leasing system to a Cradle to Cradle system that allows elements of the products to be reused in new products.
A Take Back System is a powerful indicator that a company is going circular and that it will accept the return of products that are no longer in use, and that would otherwise be sent to scrap of recycling.
A Take Back System is a powerful indicator that a company is going circular and that it will accept the return of products that are no longer in use, and that would otherwise be sent to scrap of recycling.
Adoption Factors can be either Inner or External factors.
Inner Factors can be the things you do in your business to apply circularity to all the activities and transactions in production, marketing, packaging, and the use of resources. It could be a pledge to go “paperless” or to use renewable energy or other initiative that makes the inner workings of the business circular.
These Adoption Factors can also be cleverly used in the storytelling of the company and thereby also affect the Value Proposition.
External Factors are drivers toward circularity that comes from outside the business. They can be new regulation, changes in market demands, new technological options, possibilities with digitalization and all the other stuff that make going circular seem like an excellent idea in modern society.
These new elements in the CBMC are necessary to accurately model the circular initiatives, but they are also real building blocks, that directly affect the other blocks such as Value Proposition and Customer Segments.
Inner Factors can be the things you do in your business to apply circularity to all the activities and transactions in production, marketing, packaging, and the use of resources. It could be a pledge to go “paperless” or to use renewable energy or other initiative that makes the inner workings of the business circular.
These Adoption Factors can also be cleverly used in the storytelling of the company and thereby also affect the Value Proposition.
External Factors are drivers toward circularity that comes from outside the business. They can be new regulation, changes in market demands, new technological options, possibilities with digitalization and all the other stuff that make going circular seem like an excellent idea in modern society.
These new elements in the CBMC are necessary to accurately model the circular initiatives, but they are also real building blocks, that directly affect the other blocks such as Value Proposition and Customer Segments.
The CBMC gives you a more accurate model of the effects of ReSOLVE projects in your business.
