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GOING CIRCULAR?

Topics of the module

Exercises

Select the correct ReSOLVE category for these activities:

Exercise: Multiple choice

Creating a webshop for your products so don't have to set up a store to sell them.

Exercise: Multiple choice

Taking back your bottles to reuse them to sell more ecological cranberry juice.

Exercise: Multiple choice

Paying a company for planting trees to offset the carbon footprint of your products.

Exercise: Multiple choice

Introducing a Rent system so people can buy for the limited use of your product, and it can be re-rented out again.

Exercise: Multiple choice

The Social Value Building Block is part of what Pillar in the CBMC?

Exercise: Multiple choice

Your marketing and Customer relation are part of what CBMC Building Blocks? (you can select more)

Exercise: Multiple choice

Pure Oceans

Exercise: Multiple choice

TrÆls

Exercise: Multiple choice

Arumani

Exercise: Multiple choice

Pure Oceans

Exercise: Multiple choice

TarpRec

Exercise: Multiple choice

TrÆls

Exercise: Multiple choice

La Carrasca Biofruits

Exercise: Multiple choice

Amumani

Exercise: Multiple choice

What do you think what is the main customer relationship that they base their business on?

Exercise: Multiple choice

How do they plan to expand their business to reach new customer groups?

Exercise: Multiple choice

Watch the videos here

https://livecircularcanvas.eu/livecanvas/Customer-segments.html

Consider the typical end user of the products provided by the three companies (not the B2B customers)

What do you think is the most important customer segmentation method that these companies are looking at? Reflect on how you would segment your customers in order to find out who would buy your products.
 

Segmentation methods

Exercise: Multiple choice

In circular businesses the market value proposition is often focused on either the Planet value or the Social value or both.

Watch the videos here:

https://livecircularcanvas.eu/livecanvas/Value-Proposition.html 

Select the most important reason the customers to buy a product from each company.

You can select more than one option.

Are all of the companies targeting their value proposition on either Planet or Social value?

Pure Oceans

Exercise: Multiple choice

Posidonia

Exercise: Multiple choice

TrÆls

Exercise: Multiple choice

Carrasca Biofruits

Exercise: Multiple choice

Arumani

Exercise: Drag & Drop

Træls
Posidonia Cosmetics
Tarprec / Pure Oceans
La Carrasca Biofruits
None
Sales channel
Packaging and distribution
Raw materials and production
Public Stakeholders
IT Infrastructure

Exercise: Drag & Drop

Put the different kinds of costs in the right category.

Market Research
Product design
Distribution
Raw materials
Production
Advertising
Buildings
Prototyping
Exploitation Costs
Exploration Costs

Exercise: Drag & Drop

Customer buys the Right to use the product
Subscription
Customer Rents the product
One-time payment
Customer own the product
Customer can sell the product again
Transaction
Recurring
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This project (project no: 2019-1-SE01-KA204-060527) has been funded with support from the European Commission.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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