Villa Nygammalt
The company started as a second-hand shop and they also refurbished and modernized old furniture. Later they expanded the company by selling new home decoration items as a compliment.
The couple Sven and Eva Andersson run the business. Sven, started his career as a cartoonist back in 1980. Has been doing different drawings and paintings in acrylic and watercolor as illustrations in newspapers, books and also in advertising production. Since then, as a couple they have run various types of businesses all their lives. Along the way, they became committed to create something which is in line with their vocation, but also can facilitate value creation by sustainable production.
Products/services:
Redesign and restore old furniture that they sell in their own shop.
Target customers:
Local people and also tourists from both Sweden and some other countries, mainly Norway.
Social /environmental/economic impact:
The recycling of old furniture has a very positive impact on the environment as it prolongs the life of the products.
Sector:
Trade
Circular business model/strategy:
The prolong the durability of and modernize old furniture of good quality that is trendy. It’s important to know the market and the preferences of the customers.
Maturity level:
Established.
Website/references:
Facebook Villa Nygammalt (https://www.facebook.com/VillaNygammalt)
Location:
Sweden, Ljusdal
Year of establishment:
2009